Fragrance marketing is a billion-dollar business worldwide. Grounded in science still. 

What if we used that same science for our own emotional well-being, rather than for influencing the behaviour of others?

Why? Because smell as the only sense directly to your emotional brain Goes. Beyond doubt, beyond analysis, beyond resistance.

Your brain can make new connections. Neuroplasticity is called that. But they do so more easily when your mind is not constantly in the way. Smell gets around that. It helps your body remember the new direction, even when your head is still in doubt.

Practically, this means:

Every time you smell (new) scents while making a new choice, you reinforce that new direction. Smell literally becomes the anchor for who you are becoming. Actors even use it to get into their roles!